From the most seasoned marketing professionals to novices in the field . . . everyone asks a lot of the same questions. Here are FAQs—and their answers: Q: What is the most important element of a successful appeal? A: People give from the heart—not from the brain . . . be passi
The success of a direct mail campaign must be evaluated not only by the donors’ first gifts, but by the Long Term Value of their subsequent gifts— the cumulative value of these donors’ gifts over time.
1. Set your goal: Boost response? Reduce costs? Increase net revenue? 2. Test ONLY one element at a time Creative 4-pg. vs. 2-pg. Lift note Premiums (higher resp. rate, lower average gift, less loyalty) Personalization BRE vs. CRE Lists (if acquisition) Ask strings: most recent
Michelle Napell, Executive Director, OneFamily Fund
I feel so lucky to have found ADS. I was heading up a friends group for one of Israel’s universities and all I saw, and used, were the high price, high profile agencies. It seemed as though I was being placed into a mold and paying a lot of money.
Eric Heffler, National Executive Director, Israel Cancer Research Fund
ADS had a tremendous impact on our direct mail program at JNF, turning a losing proposition into a profit center-on budget, on time, and with great attention to detail. Andrea and her team really cared about our organization and made the extra effort to improve our process, creative execution and cost efficiency.
I have never experienced this level of quality control and customer service from any other vendor, always delivered with dedication, generosity, and a high degree of professionalism. ADS is a great organization!
Beth Nussbaum, National Director of Development and Communications, American Friends of Migdal Ohr
Not only is Andi knowledgeable about all aspects of direct mail—from mailing list management and brokerage, to graphic design, creative concept, production, and execution—she does it with great warmth and dedication.
Jodee Silver, Director, Special Projects, Metropolitan Council on Jewish Poverty
I had heard about ADS for many years . . . I found their organization client-centered, knowledgeable, responsive, and extremely competent in both the quality of the product and in living up to its commitments. It is a great pleasure doing business with ADS, an organization that does what it says and is there for you at every step.