BUILD AFFINITY FOR YOUR HOSPITAL/FACILITY
- Grateful patients (Make sure you are HIPAA compliant for all patient data)
- Honor your doctor/nurse
- Series of “Meet the doctors” postcards highlighting your most prominent services
- Postcards promoting mammograms to women ages 40+, prostate exams to men 50+
INSIGHT: Voter Registration lists are low cost and provide great stats on voters—perfect for postcard campaigns
EMERGENCY ID MAILING promotes awareness about, and goodwill & support for your institution
- Car window decal directing first responders to your hospital/ER
- Wallet-size Medical Emergency Card for consumer-completed medical history, and directive to your ER
- Emergency phone numbers sticker or refrigerator magnet
INSIGHT: Include these in discharge packets so patients take this info home for future use
WELCOME NEW MOVERS: They need to find new doctors and hospitals and provide you with a new pool of prospects
- Mail “welcome package” 4-6 times a year to introduce new movers to your hospital/ER
- Welcome letter (personalization suggested)
- Include decal or refrigerator magnet with your hospital’s physician referral service info
- Provide brochure about the hospital’s services
- Supply a postage-paid reply card soliciting information and offering a free back end mission-related premium
