From the most seasoned marketing professionals to novices in the field . . . everyone asks a

The success of a direct mail campaign must be evaluated not only by the donors’ first gifts, but by

"There is no such thing as great writing, only great rewriting.” Justice Louis Brandeis

1. Set your goal: Boost response? Reduce costs? Increase net revenue?   2. Test ONLY one elemen

Here are some things that you can do . . .

BUILD AFFINITY FOR YOUR HOSPITAL/FACILITY Grateful patients (Make sure you are HIPAA compliant for a