Direct Mail FAQs

  From the most seasoned marketing professionals to novices in the field . . . everyone asks a
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LifeTime Value

The success of a direct mail campaign must be evaluated not only by the donors’ first gifts, but by
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Make Your Appeal More Memorable

"There is no such thing as great writing, only great rewriting.” Justice Louis Brandeis
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Testing: Who Among Us Has A Crystal Ball?

1. Set your goal: Boost response? Reduce costs? Increase net revenue?   2. Test ONLY one elemen
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Let’s Take Care Of The Environment

Here are some things that you can do . . .
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Advice for Healthcare Providers

BUILD AFFINITY FOR YOUR HOSPITAL/FACILITY Grateful patients (Make sure you are HIPAA compliant for a
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