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Direct Mail Fundamentals

Direct Mail FAQs

August 05, 2021
by Andrea Schwartz, CEO
direct mail, FAQ
  From the most seasoned marketing professionals to novices in the field . . . everyone asks a lot of the same questions. Here are FAQs—and their answers: Q: What is the most important element of a successful appeal? A: People give from the heart—not from the brain . . . be passi
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LifeTime Value

September 07, 2021
by Andrea Schwartz, CEO
The success of a direct mail campaign must be evaluated not only by the donors’ first gifts, but by the LifeTime Value of their subsequent gifts— the cumulative value of these donors’ gifts over time.
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Make Your Appeal More Memorable

August 05, 2021
by Andrea Schwartz, CEO
advice, fundraising, Letters
"There is no such thing as great writing, only great rewriting.” Justice Louis Brandeis
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Testing: Who Among Us Has A Crystal Ball?

August 05, 2021
by Andrea Schwartz, CEO
results, save cost, testing
1. Set your goal: Boost response? Reduce costs? Increase net revenue?   2. Test ONLY one element at a time Creative 4-pg. vs. 2-pg. Lift note Premiums (higher resp. rate, lower average gift, less loyalty) Personalization BRE vs. CRE Lists (if acquisition) Ask strings: most recent
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Production: Graphic Design • Printing • Lettershop

August 05, 2021
by Andrea Schwartz, CEO
data hygiene, data processing, graphic design, printing, production
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Mailing List Managers And Brokers

August 05, 2021
by Andrea Schwartz, CEO
fundraising, list
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Customer Service: What To Expect From Your Vendors

August 05, 2021
by Andrea Schwartz, CEO
customer service, estimates, experience, references, vendor
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Let’s Take Care Of The Environment

September 17, 2021
by Andrea Schwartz, CEO
Here are some things that you can do . . .
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Promoting With Postcards

August 05, 2021
by Andrea Schwartz, CEO
fundraising, inexpensive, marketing, postcards
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