ICRF supports groundbreaking cancer research conducted by outstanding scientists in Israel.
CHALLENGE #1: Persuade board that after a 3-year hiatus, it was time to resurrect and breathe new life into what was a very robust acquisition campaign
SURPRISE: We “found” 31 lists (412,600 exchange records) owed to ICRF
CHALLENGE #2: When exchanged names ran out and many “Tier One” lists were unavailable as rentals: How to convince the board to begin exchanging— especially since 141,600 owed exchange records would need to be repaid
1) First 2 mailings realized savings of $9,675 by exchanging instead of renting
2) Would be able to continue acquiring many “Tier One” lists—most of which
did not rent
RESULT: First acquisition performed well above industry standards (greater than 1%) and continued to out-perform other acquisition packages when tested in subsequent mailings, thanks to the lists ICRF was able to acquire by exchanging